Who is InkTales
In a world awash with templated content, InkTales was founded to restore the art of true storytelling, leadership, & brand value.
Prasanna Ratanjankar is an award-winning content developer, storyteller, public relations expert & a published fiction author with over 19 years of experience crafting compelling narratives for leading brands in India.
She is also the creative force behind InkTales. Her work spans across diverse industries, from BFSI and lifestyle to entertainment and technology.
She has collaborated with renowned firms like Ruder Finn, Weber Shandwick, and Viacom18, fostering impactful communication strategies through written content.
Armed with an MBA from SDA Bocconi Italy, she decided to follow her passion for storytelling by launching InkTales.
- Launched three key TV channels – COLORS Infinity, Pepsi MTV, MTV Beats
- Launched and served as the editor-at-large for Viacom18’s award-winning in-house magazine Viabuzz
- Conceptualised and launched Viacom18’s award-winning CSR program ‘Chakachak Mumbai’
- Was a core member of the team behind Discovery’s Man Vs. Wild featuring Prime Minister Shri Narendra Modi Ji
- Launched India’s first-ever infotainment OTT platform Discovery+ in India
- Built the consumer practice for Ruder Finn in Mumbai and launched their DE&I practice
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PR Week Young Professional of the Year – In House in APAC – 2016
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Featured in the list of top 30 young PR professionals in India under 30 by PR Moment in 2016
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Young Achiever of The Year – PR & Communication Aces Awards 2023
Over 100+ campaign awards across categories
In a world awash with templated content, InkTales was founded to restore the art of true storytelling, leadership, and brand value. We prioritize quality over quantity, crafting content that is rich in context and grounded in genuine expertise.
At InkTales, we don’t just produce content—we craft narratives that captivate and engage, tailored meticulously to reflect your unique voice and resonate with your audience. Choose InkTales,
Because your story deserves more than just another message. It deserves to be ignited with impact. We are the ink that creates impact. We are the ink that ignites ideas.
Prasanna Ratanjankar is an award-winning content developer, storyteller, public relations expert & a published fiction author with over 19 years of experience crafting compelling narratives for leading brands in India.
She is also the creative force behind InkTales. Her work spans across diverse industries, from BFSI and lifestyle to entertainment and technology.
She has collaborated with renowned firms like Ruder Finn, Weber Shandwick, and Viacom18, fostering impactful communication strategies through written content.
Armed with an MBA from SDA Bocconi Italy, she decided to follow her passion for storytelling by launching InkTales.
- Launched three key TV channels – COLORS Infinity, Pepsi MTV, MTV Beats
- Launched and served as the editor-at-large for Viacom18’s award-winning in-house magazine Viabuzz
- Conceptualised and launched Viacom18’s award-winning CSR program ‘Chakachak Mumbai’
- Was a core member of the team behind Discovery’s Man Vs. Wild featuring Prime Minister Shri Narendra Modi Ji
- Launched India’s first-ever infotainment OTT platform Discovery+ in India
- Built the consumer practice for Ruder Finn in Mumbai and launched their DE&I practice
-
PR Week Young Professional of the Year - In House in APAC - 2016
-
Featured in the list of top 30 young PR professionals in India under 30 by PR Moment in 2016
-
Young Achiever of The Year - PR & Communication Aces Awards 2023
Over 100+ campaign awards across categories
In a world awash with templated content, InkTales was founded to restore the art of true storytelling, leadership, and brand value. We prioritize quality over quantity, crafting content that is rich in context and grounded in genuine expertise.
At InkTales, we don’t just produce content—we craft narratives that captivate and engage, tailored meticulously to reflect your unique voice and resonate with your audience. Choose InkTales,
Because your story deserves more than just another message. It deserves to be ignited with impact. We are the ink that creates impact. We are the ink that ignites ideas.
Content Craft
- Clear, compelling content for maximum impact
- Press releases, articles, blog posts, whitepapers, case studies
- Strategic content for PR and announcements
Brand Craft
- Creating tailored strategies that cut through the noise
- Crafting impactful messaging and developing content that connects, inspires, and drives action.
- Developing and managing your business’s LinkedIn
- Delivering measurable outcomes that further your business goals
Thought Craft
- Transforming individuals into industry leaders
- Developing strong personal brands and thought leadership
- LinkedIn content and management
- Authored articles and more
- Empowering experts to share their knowledge effectively
Vision Craft
- Equipping teams with powerful communication skills
- Storytelling, media training, messaging, crisis management
- Practical workshops and tailored training programs
- Building confidence and enhancing communication effectiveness
Content Craft
Our Content Craft service is dedicated to creating clear, impactful content that resonates with your target audience. By crafting compelling press releases, informative articles, engaging blog posts, in-depth whitepapers, and persuasive case studies, we help you build a strong brand identity, generate buzz, and drive positive perception. Our strategic content solutions are tailored to your specific goals, whether it’s announcing a new product, positioning your company as an industry leader, or managing a crisis.
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Press release
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Digital storytelling
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Topical content / Listicles
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Book Chapter Dev./ Ghost writing
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Scripts - for events / videos / podcasts
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case Study
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research report analysis
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newsletter & infographics
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Awards entries
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Crisis response
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presentation / Business decks
Brand Craft
Crafting Your Brand’s Narrative: A Deeper Dive In today’s fast-paced, information-saturated landscape, effective communication is more than just delivering a message. It’s about crafting compelling narratives that resonate, connect, and inspire action. We specialize in developing strategic communication solutions that:
Our insights-driven approach ensures your message stands out in a crowded marketplace.
We work closely with you to understand your objectives and develop tailored strategies that deliver results.
By understanding your target audience’s needs and preferences, we create content that resonates and drives engagement across platforms, including LinkedIn
Our insights-driven approach ensures your message stands out in a crowded marketplace.
We work closely with you to understand your objectives and develop tailored strategies that deliver results.
By understanding your target audience’s needs and preferences, we create content that resonates and drives engagement across platforms, including LinkedIn
Thought Craft
Thought Craft is our specialized service designed to elevate individuals into influential thought leaders. We help you develop a strong personal brand, position yourself as an expert in your field, and effectively share your knowledge with the world. Through the creation of authoritative articles, engaging LinkedIn content, and other strategic platforms, we empower you to build a loyal following, attract new opportunities, and become a sought-after voice in your industry.
Spoke person Quotes & Speeches
linkedin content & management
Authored articles
personal branding decks/ website content
Vision Craft
Thought Craft is our specialized service designed to elevate individuals into influential thought leaders.
Messaging and message house development
Learn to develop a clear, compelling brand narrative. Define your core message and create a consistent brand voice across all channels
linkedin workshop
Maximize your LinkedIn impact. Learn to optimize your profile, create engaging content, and leverage LinkedIn for networking and lead generation.
Media Training workshops
Equip your team to excel in media interviews. Build confidence, craft key messages, and handle challenging questions effectively. Prepare for and effectively manage crises. Develop a crisis communication plan and conduct realistic simulations to build resilience.
Plotting the perfect pitch
Master the art of persuasive storytelling. Learn to craft compelling narratives that captivate audiences and drive results.
Crisis communications simulations
Prepare for and effectively manage crises. Develop a crisis communication plan and conduct realistic simulations to build resilience.
We help you develop a strong personal brand, position yourself as an expert in your field, and effectively share your knowledge with the world.
Through the creation of authoritative articles, engaging LinkedIn content, and other strategic platforms, we empower you to build a loyal following, attract new opportunities, and become a sought-after voice in your industry.
How Are We Different
Unique Voice
Crafting compelling content and stories that set you apart.
Contextual content
Delivering meaningful content that resonates.
Proven expertise
Successful track record across various industries.
Deep understanding
Personalized solutions tailored to your brand’s needs.
comprehensive solutions
Brand building, thought leadership, content strategy, and storytelling
your-one stop shop
InkTales – your ultimate partner for content success
- Corporates
- Agencies
- Proprietors
- Small Businesses
- Individual Professionals
- And More
Praise for Prasanna
“I had the pleasure of working with Prasanna on several critical projects, including authored articles for our spokespersons, media responses, and strategy and messaging documents. What truly impressed me was her ability to capture the essence of our brand and perfectly align with our spokespersons’ voices. Prasanna’s deep understanding of our objectives, paired with her exceptional writing skills, resulted in content that was not just well-crafted but genuinely impactful.”
Working with Prasanna has been delightful and easy. She definitely brings in a feeling of a safety net for me. She is extremely knowledgeable, and her can-do attitude helps push the needle. Also, her full understanding of the M&E business and her excellent writing skills make her a good fit for us. Hope to do groundbreaking work together.
‘I’ve had the pleasure of working with Prasanna, and her exceptional writing skills consistently stood out. Her imaginative approach, strong descriptive abilities, and innovative use of language set her apart and made a significant impact on the projects we were working on.’
“I had the pleasure of working with Prasanna on several critical projects, including authored articles for our spokespersons, media responses, and strategy and messaging documents. What truly impressed me was her ability to capture the essence of our brand and perfectly align with our spokespersons’ voices. Prasanna’s deep understanding of our objectives, paired with her exceptional writing skills, resulted in content that was not just well-crafted but genuinely impactful.”
Working with Prasanna has been delightful and easy. She definitely brings in a feeling of a safety net for me. She is extremely knowledgeable, and her can-do attitude helps push the needle. Also, her full understanding of the M&E business and her excellent writing skills make her a good fit for us. Hope to do groundbreaking work together.
‘I’ve had the pleasure of working with Prasanna, and her exceptional writing skills consistently stood out. Her imaginative approach, strong descriptive abilities, and innovative use of language set her apart and made a significant impact on the projects we were working on.’
Get in Touch
Get in Touch
Connect
Email us : prasanna@inktales.co.in
Consult
We will meet or connect virtually to discuss your requirements and goals in detail.
Confirm
We will get back to you with the approach and proposal for a final discussion.